I Pressed Twitter's "Boost" Button So You Don't Have To

How platforms like Twitter gouge unsuspecting startups with worthless ad space and inventory

If you’re an active Twitterer (or Tweeter) you’ve probably seen this very tempting and very well-presented “Boost” or “Promote” button on every one of your tweets:

On mobile it actually says “Boost”

With the rise of views as yet another vanity metric, it seems that promoting your posts is all-the-more enticing. For many, the logic is that more views means